How telemarketers are finding the companies & decision maker contact information from the internet?

Telemarketing is one of the effective and efficient ways of contacting prospects and drives them for sales conversions.

In B2B Telemarketing, unless you know EXACTLY what your target group looks for, wants, needs, thinks, interested in and understands, you will end up playing your cards wrongly. On the other hand, having this information handy will increase the success ration of your telemarketing activities.

Having said that, HOW telemarketers reach their target audience?

There are many ways of acquiring telemarketing lists ranging from nothing to blood rich. Easily any one can pick up names of companies, phone numbers, email addresses from wide variety of online directories or phone books. Apparently, the limitations of building lead lists from these methods are much generalized and almost all the times you are also bowled out with ‘Who do I call’ question. Even if you get to discover information on top-level executives from website, still you can’t make out if he is in-charge person making decisions for your product.

Lets look at the option of PURCHASING LIST as two edged sword with accuracy and selection criteria that sovereigns the success ration of telemarketers.

Let’s flip the other side of the coin to see its limitations, about 20-30% of organizations relocate annually. This means, on an average any accurate list that you have is becoming 7 to 8% inaccurate in 3 months time. Here, we are not considering the date of purchase but the date was last verified by your vendor who provided you the list.

Telemarketing – breaking new grounds:

At the end-of-the-day as a telemarketing person, I want targeted industry, companies, decision makers AND their contact information (email addresses and contact numbers). Making call to your non-target group, in-charge person and to outdated numbers costs company an arm and leg.

Mantra for any successful telemarketer is ‘Accuracy’, how this can be achieved by enriching the outdated / aged / incomplete information that they have?

eGrabber’s LeadResearcher Pro (desktop based) software leverages this real time, targeted information to instantly find the missing/updated contact information that any sales and marketing professional is looking for.

Who can use LeadResearcher Pro?

1)    Sales and recruiting professionals

2)    Any one who uses social / professional networking sites to generate leads and

3)    Any one who wants to update their aged database.

It supports MS Excel, MS Outlook, ACT!, Salesforce.com and PC Recruiter.

Visit www.egrabber.com/leadresearcherpro for more information.

How to find a Company's Employees from Google, Yahoo and Bing

Not all companies list their staff on their website, but many do and the site search technique is a wonderful way to find them.

The Google search syntax for this search is as follows:

site:URL (Job Title)

For example, if you are looking for profiles of people in the Executive Management at say Kforce Inc., the Google search script will be:

site:kforce.com (Executive Management)

Clicking on the first result will take you to the company's webpage where their leadership is listed.

This particular command works in all the 3 major search engines - Google, Yahoo and Bing.

Find Email Addresses of Prospective Candidates

LeadResearcher from eGrabber is an automated Internet research tool that enables you to instantly find the email addresses of prospective candidates.

For instance, when you find many profiles in social networking sites that match your requirement, it is not possible to get connected to all of them and initiate dialog. This is where LeadResearcher comes handy for recruiters.

All you have to do is:

   1. Input Contact's Name & Current Company
   2. Click on "Find Email"

LeadResearcher intelligently scours search engines, company websites, social networking sites, etc. and finds the business email address for the contact.

Our sales specialists can quickly show how you can use LeadResearcher to find email addresses of prospective passive candidates. You can either Schedule a Demo with them or Download a 10-day trial version of LeadResearcher to try it yourself.

4 tips for effective word-of-mouth marketing

Word-of-mouth marketing is one of the best ways to generate sales leads if you get the knack of doing it the right way. Your presence on social media networks alone cannot do wonders; you got to have excellent social media skills to get the best results.

Try the following:
1. People always share interesting experiences with their friends & family. So, be interesting and ensure that you don’t bore your followers or connections.
2. Short and simple messages – memorable one-liners help people remember your product or service.
3. The more you make people happy, the more you get shared, referred or recommended.
4. People don’t like to risk their own reputation by recommending a company with bad business practices. So ensure that you treat people well and earn their trust and respect.