Your B2B sales would soar if you know the names of decision makers of a company you are targeting isn't it. But sadly that doesn't happen all the time. More often B2B sales people try to search answers for the question, "who do I call?" Because they are clueless about who the decision makers are, where to find them, how to get their contact information, etc. So where do you start? How to find decision makers?
B2B sales folks scan the websites, annual reports, various publications, news, events, press releases and spend so much time on the Internet to find decision makers. They seldom get tired of calling multiple contacts one after another until they reach the right person. Yet, you can't assure that you'll get the right person every time. A lot of B2B sales people spend most of their time devising strategies to get past the receptionists, switch board operators or gate keepers to just identify and reach the decision makers.
With social media growing at the speed of light, B2B marketers started focusing on social media for their marketing needs. Yes, we can claim without any reservations that social media can be of great help for B2B marketers but you can't reap the benefits overnight. You got to watch, participate, contribute, listen and build your network over a period of time.
You need to constantly monitor the updates on Facebook, Twitter and Social Networking site to figure out who is ready to buy. You got to wait until somebody posts something relevant to your product or service and then jump into the conversation. If your connection is not a decision maker, you need to find a mutual connection to get an introduction. So it takes a considerable amount of time for you to leverage your social media network.
In today’s marketing landscape, as time is a crucial factor for success, B2B marketers just can’t afford to lose their opportunities by spending countless hours on the Internet to find decision makers. This is where B2B lead generation tools offer you a winning edge. They help you to maximize your lead generation efforts with very minimal inputs. B2B lead generation tools enable you to find decision makers with job title and company name. When you have these two inputs, you can quickly reach decision makers for B2B selling.
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