3 Google+ features that might help B2B Marketers

In less than two months since its launch, Google+, a social network from Google Inc., has already created a positive impression among B2B marketers. They believe that Google+ might prove useful in all their B2B marketing efforts. Here are 3 Google+ features that might help B2B marketers:

1. Circles – Using this feature, you can segment your contacts such as leads, prospects, customers, etc and you can customize your messages based on that.
2. Hangouts – You can use this feature to quickly interact or share information with your team members, prospects or clients face to face.
3. Sparks – It acts as a sort of content aggregator, brings you information that you might be interested in from across the web. You can quickly share useful information with your prospects or clients.

How to build long-term customer relationships?

One of the most important factors for continued success of a company is its lasting relationship with the customers. So it is essential for you to build a strong relationship with your customers.

Try the following :

1. Send holiday E-greeting cards to your customers and thank them for their business. This makes them feel respected and valued.
2. Stay connected using various methods of communication – newsletters, emails, tweets, updates, etc. It helps you to incorporate soft sells.
3. Learn the stages of customer loyalty. This helps you to educate the client accordingly, build a relationship and make your customers as advocates for your business.
4. Provide outstanding customer support that builds customer relationships.
5. Another way to make your customer feel more valued is to ask opinions through surveys, phone calls, etc.