Telemarketing is one of the effective and efficient ways of contacting prospects and drives them for sales conversions.
In B2B Telemarketing, unless you know EXACTLY what your target group looks for, wants, needs, thinks, interested in and understands, you will end up playing your cards wrongly. On the other hand, having this information handy will increase the success ration of your telemarketing activities.
Having said that, HOW telemarketers reach their target audience?
There are many ways of acquiring telemarketing lists ranging from nothing to blood rich. Easily any one can pick up names of companies, phone numbers, email addresses from wide variety of online directories or phone books. Apparently, the limitations of building lead lists from these methods are much generalized and almost all the times you are also bowled out with ‘Who do I call’ question. Even if you get to discover information on top-level executives from website, still you can’t make out if he is in-charge person making decisions for your product.
Lets look at the option of PURCHASING LIST as two edged sword with accuracy and selection criteria that sovereigns the success ration of telemarketers.
Let’s flip the other side of the coin to see its limitations, about 20-30% of organizations relocate annually. This means, on an average any accurate list that you have is becoming 7 to 8% inaccurate in 3 months time. Here, we are not considering the date of purchase but the date was last verified by your vendor who provided you the list.
Telemarketing – breaking new grounds:
At the end-of-the-day as a telemarketing person, I want targeted industry, companies, decision makers AND their contact information (email addresses and contact numbers). Making call to your non-target group, in-charge person and to outdated numbers costs company an arm and leg.
Mantra for any successful telemarketer is ‘Accuracy’, how this can be achieved by enriching the outdated / aged / incomplete information that they have?
eGrabber’s LeadResearcher Pro (desktop based) software leverages this real time, targeted information to instantly find the missing/updated contact information that any sales and marketing professional is looking for.
Who can use LeadResearcher Pro?
1) Sales and recruiting professionals
2) Any one who uses social / professional networking sites to generate leads and
3) Any one who wants to update their aged database.
It supports MS Excel, MS Outlook, ACT!, Salesforce.com and PC Recruiter.
